Full website strategy.
As strategy lead for UX and content, I built sitemap architecture, page layouts, and content flow for a regional bank
Kearny Bank
From the client:
βThe site looks incredible, has great functionality, and is a tremendous improvement from where we were. We had three guiding principles headed into this project: make it easy (both for clients to find relevant info easily and for us to tell our brand story more effectively), to organize our content around audience segments and needs rather than company priorities and org chart, and to design with personalization in mind. I believe we have been very successful at all three.β